.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in venture capital every year, have increased almost $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That lag is due to market saturation, elevated regulative stress, as well as economic uncertainties.ADWEEK talked with five VCs that continue to purchase adtech companies, regardless of these problems, concerning what they are actually looking for as well as what they steer clear of. Perhaps unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies as well as industry-specific regions including hooked up TV.